1) What is a Page?
A Page gives your nonprofit a voice and presence on Facebook. Posting to your Page creates an opportunity for new people to discover your organization and can serve as a hub for connecting your community. People who like your Page may see your posts in News Feed when they visit Facebook. People can also like your posts, add comments and share them with their friends.
2) When Should You Use a Facebook Page for Your Nonprofit?
A Facebook Page may be a good option for you if your organization wants to grow its community of supporters and create more connections and interactions with people. Having a Facebook Page connects you to a global network of over a billion people. When people share interests and ideas on Facebook, it helps you find and connect with those who care most about your work. If your organization already has a Page and you’re thinking of creating an additional Page, first consider if Groups, Events or Messenger will fit your needs instead. For many organizations, having a single Facebook Page helps people find and stay up-to-date with them and allows them to have a unified voice and message. For others, particularly those that are decentralized or highly regional, having multiple Pages helps them share tailored content.
3) How Can you Use your Page To Support your Mission?
You can use your Page to:
- Educate your community about your cause and update them on your organization
- Find and connect with new supporters who share your passion
- Engage your community by creating opportunities for people to interact with you and each other
- Inspire people to take action by spreading the word, attending events, volunteering or donating funds
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