What To Know About YouTube’s New “End Screens” Feature
While YouTube is still the king of video (for now), it faces several challenges, and it’s trying to make it easier for users to decide what to do next by shoving it in front of their face (in a good way).
When you watch videos on YouTube, especially from vloggers and internet personalities, you’ll likely notice two things: 1) the person promotes a different video or a YouTube channel, and 2) small thumbnails or boxes of text that you can click to view a new video or account.
As integral as this feature was for YouTube creators, it’s about to be re-imagined. YouTube just announced that they’re introducing “End Screens” to the platform. This new, mobile-friendly tool makes it easier for viewers to take an action right as the video ends (anywhere from 5-20 seconds before it ends), and encourages them to watch more on their device.
Creators and accounts that enable this feature will be able to add up to four of these per video, ranging from thumbnails for other videos, playlists, channels, and website links.
According to YouTube, “Annotations was a desktop-only tool that allows you to add clickable links to your videos, to manually create end screens. This will no longer be necessary, as the new End Screens are not only easier to create, but also allow you to reach more viewers on desktop and mobile.”
Why Does This Matter? It Removes Decision Paralysis
One problem YouTube faces in competition with videos on Facebook and stories on Instagram and Snapchat is what happens once a video is done. YouTube still is very much like a search engine for most people, whereas Facebook, Instagram, and Snapchat are more for news, entertainment and passing the time. With these new end screens, it’s a small step towards catching up with the other platforms which are heading more and more towards a format the keeps the content going (think about Instagram Stories, and how they auto-play the next one up).
While YouTube is still the king of video (for now), it faces several challenges, and it’s trying to make it easier for users to decide what to do next by shoving it in front of their face (in a good way). “Watch this next video,” “subscribe to my channel,” “check out my best friend’s channel,” and “come to my concert buy buying a ticket here,” are all possible and clickable with these end screens.
They also make collabs among creators easier. End screens might represent the end of “click the links in the description below,” a famous and commonly used line used by creators at the end of their videos to promote more stuff. In fact, these end screens might even be incorporated into videos in creative ways that you wouldn’t expect.
Creators are called that for a reason, and YouTube even hinted at this possibility, saying “So how will you use End Screens? We can’t wait to see the ideas you come up with,” at the bottom of their announcement.
►some info about youtube end screen:-
You can build viewership with powerful end screens on your videos, which show on mobile and desktop devices. Use end screens at the end of a video to:
•Point viewers to other videos, playlists, or channels on YouTube
•Call for subscriptions to your channel
•Promote your website, merchandise, and crowdfunding campaigns
►End screen requirements for viewers
•YouTube.com on computers
•YouTube Android app version 11.04
•iOS version 9: YouTube app versions 11.03 and higher
•iOS 8: YouTube app versions 11.09 or higher
•Mobile web on iPad devices
•YouTube Music, YouTube Kids, and YouTube TV apps are not supported
•Flash is currently not supported
•360° videos are currently not supported
•Even if viewers have annotations disabled, they'll see end screens you put on your videos.
►What your end screen can show
Elements are the pieces of content that you add to your end screen. Some elements can be expanded or hovered over to provide more information. You can add up to four elements in your end screen for videos with standard 16:9 aspect ratio.
Elements can feature different types of content:
•Video or playlist: You can select to always feature your most recently uploaded video; allow YouTube to select a video from your channel to best suit the viewer; or pick any video or playlist from your channel, public, or unlisted content.
•Subscribe: Encourage subscriptions to your channel.
•Approved websites: Link to your associated website or to approved merchandise and crowdfunding websites. Provide a custom image, title and select a call-to-action.
•Channel: Promote another channel and provide a custom message.
►tips to increase the effectiveness of end screens
•Feature elements that are relevant to the video.
•Encourage viewers to click using calls to action for different end screen elements.
•Make sure you leave enough space and time at the end of the video for an end screen. Make sure you consider the video's last 20 seconds when editing it.
•Consider timing different end screen elements to appear at different times.
►Check end screen metrics
You can check performance of your end screens in YouTube Analytics in your Audience retention report or use the End screens report.
•Sign in to the your YouTube account.
•In the top right, click your account icon > Creator Studio.
•In the left menu, select YouTube Analytics > End screens.
Note: End screens are meant to create powerful end-of-video experiences for your viewers. As the system evolves, we plan to optimize the experience based on performance, viewer behavior, device, and context. There may be instances where your end screen, as designated by you, may not appear. For example, we may skip the end screen when your video is playing in background mode, or adjust placement on very small screens. For these reasons, i don’t recommend pointing to elements or adding crucial content to the end screen part of the video.
Other interactive elements, like card teasers, featured content, and branding watermarks, are suppressed during the end screen.
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